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Opened in 1899, Brighton Palace Pier was one of the last piers to be constructed in England. Designed by R St George Moore, it was to be built solely as an amusement and pleasure emporium. At 1,760ft (533.3m) in length, and boasting a wider than usual deck, the pier had everything the discerning tripper could wish for. A 1,500-seater pavilion at the seaward end was complimented by smaller pavilions containing dining rooms, grill rooms, smoking rooms and reading rooms. There were ornamental arches for the electrical illuminations, and an electric tramway ran up the centre. Provision for bathers at the pier head, and a landing stage for pleasure craft completed the picture.

In 1984 the pier was purchased by the Noble organisation who renamed it Brighton Pier however most locals still prefer to continue to refer to it as the Palace Pier.

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