Looking from Gallowgate towards Saint James' Park. Large banners have been added to the Gallowgate end of the stadium whilst strict rules surrounding sponsorship mean that the adverts that are normally visible have been covered up and the billboards near the stadium all carry adverts for official Olympic sponsors.
Newcastle's 'new' co-op was built on Newgate Street in 1932. Although 'art decor' in style, it gave more than a nod to Egypt where Howard Carter's discovery of Tutankhamun's tomb had just taken place. See http://www.timmonet.co.uk/html/newcastle_co-op.htm