SP3508 : Avenue Two, Witney

taken 5 years ago, near to Ducklington, Oxfordshire, Great Britain

Avenue Two, Witney
Avenue Two, Witney
The building belongs to The Fabulous Bakin' Boys.
The Fabulous Bakin’ Boys was launched 14 years ago by CEO and founder Gary Frank, but its story began much earlier, when Frank, who was working as a Wall Street trader, lost everything in the stock market crash of 1987. Moving back to the UK and finding himself “unemployed and unemployable” for a year, he had a dream in which he was told to “Go and make doughnuts”. In 1989 he founded Delicious Doughnuts on funds supplied by friends, family and the bank.
In the first year he made a £15,000 loss on a turnover of £45,000 – the Brits weren’t quite ready for American-style doughnuts, he says. But the company moved into muffins, flapjacks and cakes, dropped the doughnuts, and by 1996 was turning over £4 million. Following a rebranding, The Fabulous Bakin’ Boys was launched in October 1997.
Since then, the company has experienced rapid growth. The first major turning point came in early 1998 when Sainsbury’s decided to stock its products in stores nationwide. Other retailers quickly followed suit and, thanks to the supermarkets, over the next decade the company grew to a £12m business.
The second turning point came in 2007 when the company’s main supplier went bust. Though the business plan was never to have gone into manufacturing, the company decided to buy the supplier’s assets, which included a manufacturing plant, from the administrator, and it became a full-blown baker as well as a sales and marketing business. It was a great decision: as an integrated business Frank had much more control over the whole operation, and it gave him the opportunity to further grow and develop the business.
Like everyone in the food business, the company was hit by sharply rising commodity prices in 2010. Nevertheless, it continues to grow and today the company, which is still family-run by Frank and his brother Jon, has an expected turnover of £20m for the year ending 2011, employs over 150 people at its 75,000 sq ft bakery and supplies the big four supermarkets as well as independent stores and food service outlets across the UK.
I photographed the reserve parking places where each registration plate ends in FAB.
Creative Commons Licence [Some Rights Reserved]   © Copyright Dave Hitchborne and licensed for reuse under this Creative Commons Licence.
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SP3508, 76 images   (more nearby )
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Date Taken
Friday, 14 June, 2013   (more nearby)
Thursday, 19 September, 2013
Geographical Context
Business, Retail, Services 
Subject Location
OSGB36: geotagged! SP 3552 0867 [10m precision]
WGS84: 51:46.5347N 1:29.1950W
Camera Location
OSGB36: geotagged! SP 3551 0868
View Direction
Southeast (about 135 degrees)
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