Beachy Head is a chalk headland on the south coast of England, close to Eastbourne in East Sussex, immediately east of the Seven Sisters. The cliff there is the highest chalk sea cliff in Britain, rising to 162 m (530 ft). Link
Had the flapper sign been in place at the time (thus blanking out the view of the Seven Sisters), it might have been more obvious that the 'Beachy Head' referred to in the lower sign was also for the 'pub and restaurant' and not that other well-known 'stepping-off'' point.