Geograph - photograph every grid square

The Magnalonga is an idea borrowed from Italy and is part of the Slow Food movement whereby walkers pay to walk through the countryside around Ludlow sampling the produce of a wide range of local food producers. The aim is to promote local produce, local markets and high quality food and drink as an alternative to mass market supermarkets, unenlightened consumption, unseasonality, bogof deals and the 'pile it high sell it cheap' retailing that often prevails, with all the associated food miles, battery farming and poor diets and ill health that causes concern to many.

Here walkers can decide for themselves if local producers can better what the supermarkets offer both in terms of quality, freshness, variety, choice and value for money, while enjoying music en route, good company and good weather.