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"People Make Glasgow" is the city's latest promotion campaign. In the days and weeks leading up to the 2014 Commonwealth Games, the campaign slogan has been popping up at various prominent locations in and around the city centre.

Here is an extract from the campaign web site Link ...

"Glasgow City Marketing Bureau (GCMB) is the official destination marketing organisation (DMO) for the city of Glasgow.
As a public / private organisation established by Glasgow City Council in 2005, Glasgow City Marketing Bureau's role is to communicate Glasgow's reputation as a world-class city in which to live, work, study, invest and visit.
As custodian of the PEOPLE MAKE GLASGOW brand, Glasgow City Marketing Bureau works with numerous partners, stakeholders and businesses to position and promote Glasgow across national and international markets as one of Europe's most vibrant, dynamic and diverse cities.
Glasgow City Marketing Bureau is engaged in a wide-range of activity aimed at delivering economic and social benefits for Glasgow through leisure and business tourism. This activity comprises:
Development and implementation of the PEOPLE MAKE GLASGOW city brand
Strategic destination marketing communications campaigns across key target markets
Bidding for, attracting and managing high-profile major events, conventions and exhibitions
Responsibility for conference and event accommodation bookings
- See more at: Link

The Category A Listed Link cast iron bridge has been in need of repair for several years. It was intended to restore it before the 2014 Commonwealth Games, but problems arose when a contractor fell into administration and there were also difficulties in finding suitably skilled workers to carry out the job. Restoration is expected to take around one year.

During the Commonwealth Games, the parapets were blanketed in pink "People Make Glasgow" banners.

Historic Scotland describes it as "the only substantial wrought-iron arched bridge in Scotland, comparable to Westminster (London) Trent (Nottingham) and Lendal (York) Bridges in England".

Renovation of the bridge was under way in early 2016.