The ground floor windows have voussoirs with vermiculated rustication and masked keystones. Fine mouldings above, including plain paterae to the second floor.
Full view: NZ2464 : 56 Westgate Road, Newcastle.
Newcastle's 'new' co-op was built on Newgate Street in 1932. Although 'art decor' in style, it gave more than a nod to Egypt where Howard Carter's discovery of Tutankhamun's tomb had just taken place. See http://www.timmonet.co.uk/html/newcastle_co-op.htm