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The Vimto Monument is a larger than life-sized model of a bottle of Vimto, surrounded by the fruits used in its manufacturer and stands on the site of 49 Granby Row, the original premises where Vimto was first created by John Noel Nicholls in 1908. It was advertised as a herbal tonic which would give drinkers “vim and vigour”, hence the name “Vim Tonic”, shortened to “Vimto” in 1912. The monument, made from burnished wood, was sculpted in 1992 by Kerry Morrison. It was restored and repainted in 2011. Link (Archive Link )

In the background is the railway viaduct between Piccadilly and Oxford Road. Train passengers get a good view of the monument as they pass as the speed of travel between the two stations is generally slow.