Geograph - photograph every grid square

On Lime Street the car park of the St. John's Shopping Centre has been 'wrapped' in an electronic hoarding that illuminates the city on wet mornings such as this. Missguided, the brand being advertised here describes itself as follows..."Our mission is to empower females globally to be confident in themselves and be who they want to be. Missguided is a bold, straight talking and forward thinking fashion brand inspired by real life that aims to do exactly that. Everything we create is informed by our customer along with global influences like social media, street style, and popular culture, creating a destination that delivers and encompasses everything it means to be a girl on the go in the world today."